Growth in the traditional household paper market has slowed down, making emerging paper products the new driver of industry growth. The outstanding performance of these emerging products reflects consumers’ growing demand for specialized paper products for specific uses, opening up new growth avenues for household paper brands.

In 2025, the new version of the national standard Wet Wipes and Similar Products (GB/T 27728—2024 Series) was officially implemented on October 1st. It has added a number of testing requirements covering heavy metals, benzene-based substances, and flushability, imposing more stringent regulatory controls. As a mandatory national standard, Hygienic Requirements for Disposable Sanitary Products (GB 15979—2024) had already taken effect in July. This standard brings new product categories such as sanitary wet wipes into the regulatory scope and explicitly prohibits the use of harmful substances including migratory fluorescent whitening agents.

The proportion of natural fibers and regenerated cellulose fibers used in wet wipes and soft towels is steadily on the rise. Raw materials such as cotton and lyocell fibers are increasingly adopted in baby care products and premium soft towels, thanks to their skin-friendly, hypoallergenic, and biodegradable properties, which cater to consumers' demand for products that are "ultra-soft" and "super-gentle".

Driven by the dual forces of consumption upgrading and technological innovation, the wet wipes industry is undergoing a profound technological revolution.From its initial single function of cleaning, this daily necessity has gradually evolved into a multi-scenario solution with integrated safety and efficacy, now covering niche segments such as maternal and infant care, sensitive skin soothing, and industrial precision wiping.Continuous breakthroughs in materials science, formula technology and production processes for wet wipes products are reconstructing the industry's competitive barriers, propelling the products toward greater comfort, eco-friendliness and safety.

On November 20, 2025, the 18th Global Private Label Products Asia Expo came to a successful close. With its core advantages of "a full-range wet wipe product matrix" and "one-stop OEM/ODM customization services", Daxin Group emerged as a highlight of the exhibition and won high recognition from domestic and foreign customers.

Daxin Group accurately captures market trends and deeply understands consumer needs. It has developed a series of products for different usage scenarios, including baby wipes, sanitizing wipes, and functional wipes. These products align with consumers' pursuit of quality life today, serving as a vivid example of "Made in China" moving towards "Intelligent Manufacturing" and illuminating the better lives of global consumers.

Recently, the "2025 China Wet Wipe & Soft Towel Industry Trend Insight," compiled by the China Nonwovens & Industrial Textiles Association (CNITA), was officially released. As an authoritative industry report, it systematically outlines the current development status and future trends of China’s wet wipe and soft towel industry. Jodea’s "Perforated Wearable Cooling Neck Gaiter" was successfully selected as a "Representative Product Empowered by Technological Innovation" in the report, making it one of the industry’s innovative benchmarks.

From September 3 to 5, 2025, the 100th Tokyo International Gift and Consumer Goods Expo was grandly held at Tokyo Big Sight. As one of the most influential industry events in Japan and even Asia, this year’s exhibition gathered numerous high-quality buyers and professional visitors. Seizing the opportunity, Daxin Group positioned it as a key platform to expand its international market presence, enhance global competitiveness, and deepen economic and trade cooperation between China and Japan.

Recently, Daxin Group’s subsidiary, Dalian Daxin Nonwoven Technology Co., Ltd., has been recognized as the "Dalian Industrial Design Center" by the Dalian Municipal Bureau of Industry and Information Technology, owing to its outstanding performance in the industrial design field of the wet wipes industry.

Dalian Daxin Nonwoven Technology co., Ltd.: Gentle And Reliable Baby Wipes For Your Little One