Recently, the "2025 China Wet Wipe & Soft Towel Industry Trend Insight," compiled by the China Nonwovens & Industrial Textiles Association (CNITA), was officially released. As an authoritative industry report, it systematically outlines the current development status and future trends of China’s wet wipe and soft towel industry. Jodea’s "Perforated Wearable Cooling Neck Gaiter" was successfully selected as a "Representative Product Empowered by Technological Innovation" in the report, making it one of the industry’s innovative benchmarks.

Jodea Cooling Neck Gaiter: Redefining the Wearable Cleaning and Care Experience

The core advantage of the Jodea Cooling Neck Gaiter lies in its innovative "perforated wearable" design (Patent No.: ZL202510405334.5). Through perforated ends and a front adaptive structure, it achieves a close fit with the skin, whether on the neck, wrist, or during complex movements in sports scenarios, preventing displacement and ensuring even application of cleaning ingredients on the skin.

This design not only frees the hands but also expands application boundaries, making it suitable for daily care, medical assistance, outdoor sports, and other scenarios. The report specifically highlights that the product ensures full-chain compliance (ingredient safety, physical design rationality, environmental friendliness) and can develop multiple细分 versions for different user groups, strictly adhering to domestic and international regulations and third-party testing certifications. This fully reflects the innovation philosophy of "balancing functionality and safety."

Industry Insights from the Report: Six Major Trends Unlocking the Future of Wet Wipes & Soft Towels

As an authoritative insight covering the entire industry, the "2025 China Wet Wipe & Soft Towel Industry Trend Insight" reveals three core trends from multiple dimensions, including market, technology, and consumption:

Market Size Continues to Expand, with Segmented Scenarios Witnessing Explosive Growth

· In 2024, China's wet wipes and soft towels market reached 35 billion CNY, consuming over 1 million metric tons of nonwoven fabrics. Consumer products accounted for 80% of the market, with baby care and personal care products remaining the dominant categories. However, household wet wipes (e.g., kitchen wipes with an annual growth rate exceeding 20%) and flushable toilet wipes (with an online annual growth rate of over 25%) have emerged as new growth drivers.

· The industrial sector holds significant potential: Currently, industrial wiping products account for less than 10% of the market in China, far below the 25% in the United States. Demand for precision cleaning applications in fields such as electronics and aerospace is yet to be fully unlocked.

Technological Innovation Driving Product Upgrades

· Material revolution: The proportion of regenerated cellulose fibers (e.g., Lyocell) and natural fibers (cotton, hemp) is increasing. Eco-friendly materials such as wood pulp spunlace nonwovens and melt-blown composite fabrics are gaining traction, balancing biodegradability and performance.

· Design Innovation: Break-off perforation and hanging-style packaging enhance convenience, while fabric textures evolve from single-function to "function + aesthetics" (e.g., pearl patterns improving stain removal, decorative designs strengthening brand recognition).

Green Consumption Becoming Mainstream, Compliance Certification a Necessity

· Production is transitioning toward "green manufacturing": From raw material selection to supply chain management, low-carbon production (e.g., Sateri’s zero-carbon fiber) and clean processes are becoming core competitive advantages for enterprises.

From single-function cleaning to integrated solutions of "function + scenario +环保," the wet wipe and soft towel industry is entering a golden era of quality upgrading. Jiaodian will take this opportunity to continue deepening innovation in functional wet wipes and work with the industry toward a healthier, greener future!